Following significant
further investigation of the potential impacts of the deployment of autonomous
vehicles it appears that the overall impact on society could be even greater
than that of the internet. In a sense
the internet was essentially a ‘virtual revolution’, whereas this will be a
‘real revolution’. Why do I think this?
To understand this more
clearly, then the paradigm shift itself needs to be understood and put in the
context of the societal norms where it will be introduced. For this post I will confine myself to
the North American context.
Several of the special
guests that have been permitted rides in the Google self-driving car in public
roads have made similar comments along the lines of Coby Chase, TxDOT’sdirector of government and public affairs at the Texas Transportation Forum inFebruary 2013: “The remarkable thing was that it was a little unremarkable.”
Similarly the paradigm
shift appears unremarkable – it is simply that a vehicle can travel
unmanned. But when we start to unravel
this novel concept then we find that it has profound and remarkable
implications for society:
- A vehicle that can drive unmanned can do work by
carrying people and goods.
- A vehicle that can do work can make money for its
owner.
- A vehicle that can make money will be in great demand in a free-market economy.
But again, this initial
unravelling doesn’t reveal the breadth of the impact of the autonomous
vehicle. So allow me to sketch out a
possible implementation scenario that will unravel the new paradigm a little
more.
Once the autonomous vehicle is
certified safe for unmanned use then a number of businesses/sectors will be
more than ready to purchase this technology.
In fact I expect that their orders will have been placed many months or
even years in advance, as if they don’t utilize the cost saving and efficiency
benefits of the autonomous technology then they will lose out to their
competitors:
- The trucking industry – by removing driver costs,
reducing fuel costs and reducing maintenance costs then they can maintain
profit margins and still the price of goods in shops will reduce.
- The taxi industry – any good taxi driver knows this
technology and ‘this day’ is coming.
For a New York Taxi the driver is approximately 57% of the cost of a ride – it is difficult to see how they could compete with
autonomous taxis.
- Car rental companies – most users will quickly realize
that that hiring an autonomous car only when transportation is needed will be
cheaper than a longer hire of an ordinary vehicle that is likely to be
unused most of the time. Also their
rental autonomous vehicles will suffer less damage, require less maintenance and overall
be cheaper to run and allow them more flexibility on not requiring returns
to a specific location.
- Car-share companies – their business models will
naturally migrate to autonomous technology as it a simple progression of
their existing models.
- Ride-share companies - their business models will
naturally migrate to autonomous technology as it a simple progression of
their existing models.
You will note that a
common theme is emerging here. The early
adopters all run fleets. But what will
happen is that (apart from the trucking industry) their business models are
converging – they will now in fact be competing against each other.
But what about the
average person? The more entrepreneurial
minded individuals will realize that with an autonomous vehicle that they will be able to
use it for their commute to work, but they can then assign it to an ad-hoc
autonomous taxi company operating in the ‘cloud’ that will, for a small fee, hire
it out to those in need of transportation, at cheaper rates than even the taxi
companies. Users in need of a vehicle
simply use a mobile device such as a smart phone or Google Glass etc. and send
the details of their travel requirements to the cloud. Before the time that the
vehicle is due to be returned to the owner then the cloud based company can
have arranged for any maintenance, cleaning and re-fueling. Thus the owner might actually make a small
daily profit, even allowing for depreciation – which is a considerably better
financial situation than an ordinary car which sits idle for around approximately
95% of the day.
Again – the fleet theme
is repeated. This time with private
individuals and their low overheads and low profit expectations against the
aforementioned business based autonomous vehicle fleets.
But what about public
transport? Well it is easy to see that
bus services could be severely impacted.
They require riders to travel to and from fixed bus stops and will
therefore have a lower level of service and probably have a lower quality feel
than using an autonomous taxi. Those
buses serving high density corridors will always have the advantage of being
able to densely pack passengers into a single ‘metal box’, but on any routes
where road space is not at a premium then some, if not all ridership, could be
lost to the autonomous taxis. This
leaves the bus operators with an interesting dilemma – of how to adapt their
operational and business models to survive, or even thrive in this new
environment. The use of autonomous buses
is certainly an option, but research is definitely needed to determine what
might be an optimum solution.
And LRT? Again the principle of high density corridors
ensures the continuing need for LRT, but the lower-ridership peripheral routes
may need review as to their continued viability. What is of concern to the fiscally minded, is
whether the operational, business and revenue models for proposed LRT lines or
extensions are sufficiently robust for their plans and designs to continue
being designed from within the existing paradigm. When the large capital costs of LRT
construction is taken into account, and the operational subsidy that most
service require, an autonomous taxi alternative, funded by the private sector,
may begin to look a very attractive alternative.
So there appears to be
market forces at work, because autonomous vehicles can make their owners money, that
could lead to rapid deployment and a certain degree of market penetration. But there is another very significant market
dynamic, or trend that will come into play as well. That is the rapidly growing trend of the ‘shared economy’ which is well illustrated by the rapid growth of carshare and
ride-share services, especially in trend-setting hubs such as San Francisco and
other Californian cities. This is
clearly seen in the statistically significant reduction in ownership of cars by
the younger demographics and the rising average age of gaining a driving
license and the fact that they simply don't drive as much as in the past. Much of this is related to
greater awareness of environmental and sustainability issues from education, as
well as a growing addiction to social media – where driving has now become the distraction.
Proof can be found in the
claims from carshare companies, such as Car2Go who operate in Calgary who in
conversation with myself claimed that a single Car2Go vehicle
can replace up to twenty privately owned vehicles. A review of research shows that one car-share vehicle can be seen to remove between nine and thirteen other vehicles from the roads. This principle can be expected in autonomous vehicle fleets, and a study by the Earth Institute (EI) of Columbia University
“Transforming Personal Mobility” indicates that in a successful autonomous fleet
one autonomous vehicle could replace approximately six private cars. In addition, the EI authors found that by
relinquishing private car ownership that the average person could reduce their
annual transportation costs by approximately 40% when using conventional cars
as the base for the autonomous vehicle. But when
ultra-lightweight electric powered autonomous vehicles are used then the cost can reduce
by up to 80%. For an average person
these savings could be significant multiples of their current disposable income
and could result in substantial quality of life improvements.
So overall it appears
that there are safety, efficiency, financial and environmental benefits for
users to switch from privately owned cars to autonomous vehicles, but even greater
advantages if they relinquish ownership of private vehicles and use fleet
autonomous 'taxis'. Those that continue to
drive themselves will actually be sub-optimal road users in a number of
situations, especially in dense traffic as for safety they should maintain
larger headways due to slower reaction times.
How could this all affect
our cities? Well this is where we see a
very interesting challenge emerging.
Most North American cities it seems would like to make their streets
much more liveable and desirable places to be – hence the rise and rise of
concepts such as ‘reclaim the streets’ and ‘complete streets’. The desire is for pedestrians and cyclists to
be actively encouraged and to remove as much fast-moving, dangerous and
polluting traffic from urban streets as possible. We see so many opportunities to move towards
these ideals with the deployment of autonomous vehicles.
Firstly the requirements
for parking will reduce dramatically as the autonomous vehicles can simply drop riders
off and then either proceed to free parking outside of the inner city area, or
be available for the next hire through the cloud. This gives rise to the interesting question
of ‘What do we want to do with this reclaimed land and these re-claimed parking
structures?’. We suspect that the urban
planners and the private developers could have diametrically opposite desires
here – which is why it could be very important for city planners to review
policy at an early stage.
Secondly, because of the
efficiency that autonomous vehicles will move through inner-city streets, as mentioned
earlier, the human drivers will be highlighted as the sub-optimal element.
Thirdly, because
autonomous vehicles will be the most courteous and safest of drivers, the opportunity to
promote pedestrian and cyclists facilities above autonomous vehicles will be an enticing
possibility for urban planners.
Finally, as autonomous vehicles won’t
crash as much there will be a desire for them to shed up to three quarters of their weight.
That is the weight that current vehicles carry simply because we require
that they protect us in the case of a crash, which 95% of the time will be as
result of human error.
When these factors are
combined it is possible to identify that there would be a growing desire to ban
human drivers from a city core and create something like the London CongestionCharge Zone, where only autonomous vehicles are allowed inside the defined zone. With the ideal conditions to optimize
autonomous vehicle fleets we expect that ultra-lightweight electric autonomous vehicles could
become the standard vehicle to journey within the autonomous vehicle only zone providing safety,
operational efficiency, financial and environmental benefits. Pedestrians and cyclists would feel much more
secure than with human drivers and the possibilities to improve the streetscape
and promote community living and improve quality of life could have urban
planners in some form of 'planning heaven'.
If Google do release
their autonomous vehicle technology to the public in 2018, and autonomous vehicles are certified
safe for unmanned use in say 2020, then taking a very optimistic view with this
technology I predict that the first city might institute an autonomous vehicle only zone
possibly as soon as 2023. We may even
see a race for the first city in each country to implement such a zone as the
benefits could be very appealing to both city centre businesses and residents.
No comments:
Post a Comment